YOUR MARKETING DEPARTMENT.

YOUR MARKETING
DEPARTMENT.

WITHOUT BUILDING ONE.

Strategy. Creative. Digital. Trade marketing. Everything you need to bring your brand to market and keep it growing.

Big-Agency Capabilities.

Fractional Flexibility.

Fieldcraft provides experienced marketing leadership and execution for cannabis brands that want expert strategy and high-quality creative—without the overhead of an in-house team.

Fieldcraft provides experienced marketing leadership and execution for cannabis brands that want expert strategy and high-quality creative—without the overhead of an in-house team.

WHAT'S INCLUDED

MARKETING STRATEGY & GTM PLANNING

MARKETING STRATEGY & GTM PLANNING

Brand strategy

Positioning

Go-to-market plans

Annual & quarterly marketing calendars

CREATIVE

& CONTENT

CREATIVE & CONTENT

CREATIVE & CONTENT

Graphic design

Social media assets

Digital ads

Sales collateral

Presentations

DIGITAL &

WEBSITE

DIGITAL & WEBSITE

DIGITAL & WEBSITE

Website management

Landing pages

Product updates

Email strategy

Basic SEO support

TRADE & RETAIL MARKETING

TRADE & RETAIL MARKETING

Budtender programs

Merchandising support

POS & displays

Promotions

Event support

TRADE & RETAIL MARKETING

Budtender programs

Merchandising support

POS & displays

Promotions

Event support

MARKETING OPERATIONS

MARKETING OPERATIONS

Project management

Asset library

Vendor coordination

Reporting

Performance tracking

FLEXIBLE BY

DESIGN

FLEXIBLE BY DESIGN

FLEXIBLE BY DESIGN

Scale up or down

Pause anytime

Month-to-month

Project or retainer

HOW WE ENGAGE

Fractional Marketing Department

Your outsourced marketing team. Full-service marketing leadership, execution and creative.

Fractional Marketing Leadership

We lead your strategy, plan and marketing execution—while working with your existing team.

Projects

Need a website? Launch campaign? Sales deck? We'll scope it, deliver it, and get it done.

OUR PROCESS

1. Discover

We learn your brand, goals and challenges.

2. Strategize

We build your plan, priorities and marketing roadmap.

3. Create

Our team brings the strategy to life across every channel.

4. Launch

We execute, coordinate and keep everything moving.

5. Measure & Optimize

We track results and refine to drive more revenue.

BETTER MARKETING.

STRONGER SALES. MORE REVENUE.

We connect marketing to your commercial strategy so every asset, campaign and program gets your brand closer to its goals.

BOOK A CALL

Let's build your marketing advantage.